The platform is rolling out a new feature that allows them to lessen the volume of AI-created content appearing in their timelines. This move comes as the service announced that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a widespread rollout. This shift aligns with a rise in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is typically absurd or bizarre.
Our research shows that many people enjoy content created using AI tools, from digital art to educational videos, and we want to offer the community the power to see more or less of that, according to their own preferences,” said a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Collectively, more than 100 million pieces of content are added to the service daily, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI content they watch by accessing the content preference setting in the platform and picking “AI-generated content”. Further subjects that currently be modified under the setting encompass current affairs, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to label “realistic” AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
In addition, the platform will henceforth apply an artificially created label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is intended to stop users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is additionally launching a $2m awareness program for professionals and institutions to create educational content about using AI responsibly. This project will benefit charitable organizations dedicated to teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, during discussion over intentions to lay off numerous review team members in the UK. It is set to eliminate hundreds of positions in its content moderation division in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. The platform announced a notable drop in shocking and graphic content seen by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
